Nokia marketing mix place

The design of the Nokia and the way this targets the selected market is explained below. The phone is also WAP enabled, which allows the user to gain access to certain parts of the Internet. Nokia comes up with different innovative designs such as flip sets, flat sets, slide sets, touch phones, etc.

The essential benefit is that the phone is tri - band which means that you can use the phone in other parts of the world such as the USA, the phone also includes text messaging so that users can also text other mobile users messages. This progression is known as the Product Life Cycle. Return on Investment The company spends amount on the manufacturing of the handset.

Nokia invites famous actors to become spoke persons of the Nokia marketing mix place. Thus, researchers in Nokia analyze the different personalities, divide consumer groups and decide what kind of mobile should be supplied to a particular consumer community.

It is small, colourful and trendy looking. Most of the handsets of this company are available at the affordable rates. The company earns good profit after deducting all expenses incurred on this handset and in this way, they get return on the investment on the mobile phones of the company.

Marketing Mix of Nokia

Nokia Corporation, which targets all customer segments, has a wide range of price variations from the lower price group to the higher price group depending on customer's positions and needs.

Because of Nokia is establishing as branded so it has the power to sell products at the price they want or even lower price when compete with other company.

Why Nokia’s Marketing Strategy Failed

The multimedia line is targeted the young users with N-series mobile phones that enable users to watch video and TV, play games, listen to music and the other features such as navigation, large capacity hardware.

The company is conducting the research work in mobile market and it is analyzing the demand of the customers and the new technology, which is now used in the manufacturing of the handsets.

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There are newspaper, magazines, brochures, TV, radio, website banners, billboards and others. The price must take into consideration the appropriate demand-supply equation. Promotion Promotion was done by Nokia to increase sales and their publicity.

In the advertisement, the Company always emphasizes their well-known slogan "connecting people" to build relationships, to bring people together, to collaborate and communicate.

Marketing Plan of Nokia

Moreover, the mobile phone operators offer campaigns including mobile phone and phone line are the most popular way of promotions.Marketing Objectives. Nokia is going to announce its new and latest models of the mobile phone with latest technology.

The company is conducting the research work in mobile market and it is analyzing the demand of the customers and the new technology, which is now used in the manufacturing of the handsets.

Nokia Marketing Mix (4Ps) Strategy

Jun 24,  · Marketing Mix of Nokia: Nokia Corporation is a Finnish multinational communications corporation that is headquartered in Keilaniemi, Espoo, a city neighbouring Finland's capital Helsinki.[3].

The marketing mix consists of product, place (distribution), price and promotion. The promotional mix has several components to it, which include advertising, public relations, sales promotion, personal selling, and, in this day and age, social media.

MARKETING MIX & BRAND RESEARCH MARKETING MIX AND THE BRAND REPUTATION OF NOKIA SYED EHTESHAM ALI College of Management Sciences PAF-Karachi Institute of Economics and Technology brand is recognized at the market place, to a belief that it is the number one in the product class by customer (Aaker ).

Marketing Mix of Nokia Why it Reaches the Young Demographic The product, which I have chosen for this assignment, is the mobile phone Nokia The Nokia phone has a new keypad layout and a versatile four-way scroll that makes it easy to navigate the high-resolution colour display.4/4(1). The Marketing Mix Strategies 1.

Product Nokia's main product is mobile phone and it has a wide range of product portfolio including over a hundred devices.

Marketing Plan of Nokia

Nokia has produced the first mobile phone with the antenna inside, the first built-in camera, the first changeable faceplate or short-message chat function and .

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Nokia marketing mix place
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